Sometimes One Conversation Resets Me

A week ago, I had the CEO of one of the largest food companies in the country over. When we entered our meeting room, he saw the cabinet with tens upon tens of products we've developed over the years and raised an eyebrow: "Why don't you tell the world about this? You're really holding up the entire food industry."

The simple truth? Most of the time, we're busy doing more than talking. Because discretion for clients comes before our ego. Because we prefer that the products speak for themselves on the shelf- not the posts. And because our work culture is one of quiet action, we build processes, solve problems, develop products, touch taste - and only at the end, if there's time left, we also write about it.

But at the end of the meeting, I promised him that from now on, once a month, we'll raise our heads from the intense work - and share here five projects that made our month. And here they are, fresh from the oven.

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A New Sauce Series for Meitav Company

https://www.meitav.com

A real facelift: 7 culinary sauces that will speak to both the chef and the home cook.

The guiding principle: A chef meets a ready-made product, and it's good enough not to touch it. We built intense flavor profiles with a precise balance between saltiness-acidity-sweetness, so the sauce is not "just another flavor" but a foundation for the dish.This is where the combination of chef and food technologist makes the difference - scientific precision alongside culinary intuition.

Result: One level above what was on the shelf until today.

Oriental Cookies - Actually Italian with an Ethiopian Soul

https://halva.co.il

Honestly? It's an Italian cookie that immigrated and got a touch of Ethiopian sesame from Achva. A line of comforting and delicious cookies, developed for one of the companies I'm proud to accompany for over 5 years - an impressive family company that is managed phenomenally by the brothers of the Malach family.

After 5 months of joint work, products that feel like home came out - accessible, clean, and enjoyable and especially. impossible to stop eating!

Fil Tuna - Ready to Go

https://filtuna.com

Is it possible to innovate in tuna? Yes.

With Phil Tuna - the only and largestIsraeli company in the category - we went out for a year of development to turn a conservative category into a modern one: ready-made meals, delicious a shell!!!! With a clean label.

We worked hard on real taste without unnecessary ingredients. The bottom line: A fresh series for the category. Don't believe me - go taste it.

EVO Vegetable - 11 Cheeses That Speak "Taste"

https://www.planetafood.com/

No more "substitute", We wanted real cheese -just without milk.

With Arie, the lab manager, we went on a year and a half journey. We chose "Control" which is cheese made from animal milk, cleaned up off-flavors, built textures, preserved aroma profiles.

Result: 11 EVO cheeses on the shelves. Whoever tastes - understands.

atom+ Protein Bar That Doesn't Feel Like a "Protein Bar"

https://atomplus.co.il/

Multi-year project: 60 gram bar, 20 grams of protein and 10grams of BCAA.

The vision: A culinary experience alongside nutritional performance. The complex technology was combining protein in a compound chocolate coating without compromising on taste and texture. Endless iterations, and finally - a bar that you eat because it's tasty, not just because it's "protein."

In Conclusion - And Also a Monthly Promise

What excites me is not just the experiment that succeeds in the lab, but the moment when you go to the supermarket in the country or in the world and see the result on the shelf. You remember the first brief, the tastings, the frustrations... and then a small smile arrives: it happened.

From today, I promise: Every month we will share here five products that GRUDA developed and that made our month -those that managed to excite us and our customers.

And to companies that are not yet working with us - come visit the lab. See where culinary meets technology, and how an idea on a slide becomes a product on the shelf.

Who knows... maybe in the next month's post one of the products will be yours.